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Unique coded lids for Yeo Valley competition
Unique coded lids for Yeo Valley competition
We're delighted that our unique coding on pre-cut lids continues to facilitate Yeo Valley's promotions and customer loyalty programme.

The latest competition from Yeo Valley, the largest organic dairy brand in the UK, is giving customers the chance to win a Land Rover Discovery Sport and FatFace gift cards. At Clondalkin Bury we print a unique 14 character code on the surface of every polyester lid which is then sealed onto special packs of Yeo Valley’s yogurt, and which is only revealed when the lid is peeled back.

The unique coding concept was first developed 3 years ago and Yeo Valley were quick to identify an opportunity to use it for their product competitions. It remains the only print technology of its type to be used in the UK dairy market.

Last year we helped Yeo Valley launch a new point based loyalty scheme using the unique coding technology.  A unique code number is now printed on nearly all of the Yeo Valley brand lidded products. Customers enter these codes online to collect a virtual currency, called ‘Yeokens, which can be exchanged for a host of different offers on their website.

All the unique codes are printed on the surface of the lids to ensure the printing ink does not contaminate the product.  The code is covered by the design and is only revealed when the polyester lid is peeled back. 

Dan Rusga, marketing director at Yeo Valley, says that:  “We have worked with Clondalkin for many years and have always been impressed by their technical expertise, commitment to quality and willingness to either find, or create, innovative solutions to meet our requirements.  The printing technology they have developed is enabling us to get closer to our customers and reward them for their loyalty.  As a company we have made a long-term commitment to unique coding and are confident that it will reap rewards for our business.”

If you're looking for new ideas to help with branding or product promotion on your pre-cut lids, we would love to hear from you so please get in touch.

We also offer unique coding on our shrink sleeves range. Find out more  here
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