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New Lids for Fonterra
New Lids for Fonterra
New Zealand’s number one yoghurt brand Fresh ‘n Fruity has been given a fresh new look with lids supplied by Clondalkin Flexible Packaging Bury.

The leading heat-seal pre-cut lid manufacturer, has created a new range of lids for Fonterra’s Fresh ‘n Fruity range of yoghurts.

The 118mm square lids were printed four colour flexographic on lacquered aluminium and heat sealed to singular  polystyrene tubs.

Research by the marketing team at Fonterra revealed that the key purchase drivers to the category were ‘full of fruit’, naturalness, freshness and a variety.

Emma Dunstone, Senior Brand Manager for the Fresh ‘n Fruity range, said: “We wanted to give the range a fresh new look to differentiate the brand in the market place and enhance the key purchase drivers. We now have a pack which reflects the great tasting product inside.

“We were impressed by Clondalkin Flexible Packaging Bury's experience in this sector and felt they were best placed create the perfect packaging solution for our new look.”

John Savage, Business Development Manager at Clondalkin Flexible Packaging Bury in Australia and New Zealand, commented: “We are renowned as the leading supplier of pre-cut lids in many international markets because of our record of quality, innovation and ability to produce exactly what our vast array of customers want.

Clondalkin Flexible Packaging Bury is the new name for Chadwicks, the business remains a world leader in pre-cut lids and shrink sleeves.

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